Indianapolis-based Pattern89, venture studio High Alpha, and Indiana University participated in an artificial intelligence (AI) summit on Jan. 23 for a group of senior enterprise marketers to foster education, collaboration and innovation. The summit featured business leaders in AI, IU AI experts, researchers and graduate students, as well as IU’s world-leading AI and supercomputing infrastructure.
Indiana University received a $60 million gift in the fall of 2019 to establish a multidisciplinary initiative in AI based in the Luddy School of Informatics, Computing, and Engineering. As part of this initiative, IU is connecting with some of the nation’s top brands to share knowledge and discuss real-time business needs and AI applications to inform current practice, teaching and research.
The event on Jan. 23 convened marketing executives from nationally recognizable Indiana-based retail, manufacturing, and healthcare brands to learn more about AI and its applications for business, and to tour the country’s fastest AI-oriented university-owned supercomputer facility, Big Red 200 launched earlier this week. The leadership and data science teams from Pattern89 and High Alpha also shared their insights.
“All aspects of business today, certainly including marketing, are increasingly being shaped by AI,” said Fred H. Cate, IU Vice President for Research and C. Ben Dutton Professor of Law. “We are grateful for this incredible opportunity to partner with Pattern89 and High Alpha to engage with Indiana businesses to better understand how IU’s truly extraordinary AI and supercomputing capacity can serve the needs of Indiana companies; and to ensure IU’s AI teaching and research meets and informs evolving business practices now and in the future.”
A world-renowned expert in cybersecurity and AI, Cate presented on AI and ethics followed by presentations on AI by one of IU’s leading AI researchers and professors, David Crandall, and on IU’s supercomputing capabilities, plus a tour of Big Red 200 by IU VP for Information Technology, Brad Wheeler. A panel discussion and Q&A on AI applications followed with Marketing AI Institute Founder and CEO, Paul Roetzer; Interpublic Group SVP, Global Chief Information Policy Officer Sheila Colclasure; Pattern89 CEO and Founder R. J. Talyor; and Brad Wheeler as moderator.
“Indianapolis is a thriving tech hub, and Bloomington’s proximity to the city means we not only have a great pipeline of talent to hire, but also world-class researchers who can help evolve how we build our own tech products,” said Talyor. “Marketers will continue to push the boundaries of AI, and university researchers will help redefine those boundaries so we can keep pushing them. The opportunities are endless.”
For more information on the Executive AI Summit, visit pattern89.com/ai-summit.
Pattern89 provides powerful artificial intelligence-driven marketing technology to help brands discover the ad elements that drive the most impactful digital ad performance. By identifying successful patterns in companies’ ad data on Facebook, Instagram and Google ads and analyzing the results to hone future campaigns, Pattern89 keeps brands’ digital advertising up-to-date and maximized for performance.
About High Alpha
High Alpha, based in Indianapolis, Indiana, is a leading venture studio focused on conceiving, launching and scaling next-generation enterprise cloud companies.