For many people, fitness is a necessary part of their regular routine. Jack Raglin, a kinesiology professor at the IU School of Public Health, is one of those people. He has been an avid weightlifter for the past 45 years. But when the coronavirus hit, like many people, Raglin was forced to move his workout somewhere other than a public gym. And that change may be here to stay. In fact, a survey by market-research firm OnePoll and commissioned by LIFEAID Beverage Co., found that 25% of Americans never plan to go back to the gym. But regardless of where you choose to work up a sweat, Raglin says regular exercise has a number of positive health benefits. One of the most important benefits, especially right now, is reducing stress. Raglin says exercise helps to dissipate stress, stimulating the production of several blood altering hormones. It can also improve mental health by giving people a feeling of accomplishment. Wherever, and however, you choose to move your body, Raglin encourages everyone to try to continue to fit some exercise into your daily routine.
As we alter all of our daily patterns in life, the demand for many products and services has evaporated over the past several months. But a unique set of businesses that may evoke feelings of nostalgia for some — including milk and frozen-food delivery services, and drive-in theaters — are attracting renewed interest. Matt Josefy, an assistant professor at IU’s Kelley School of Business, says several business models that were considerably more common in the 1950s and 1960s are either being reintroduced or receiving a significant surge in interest from consumers. Josefy says that — with the current crisis likely to lead to the demise or consolidation of many businesses — complementing older “high-touch” business models, such as milk delivery, for example, with today’s technologies can help companies thrive amid pandemic-driven changes. Josefy says companies should evaluate how they can be among the first in their industries to adopt a full-service model, in contrast to self-service options that have recently prevailed. Furthermore, pandemic-spurred preferences for home-based and contactless transactions are likely to linger, Josefy says, allowing companies to re-envision what professional networking and entertainment might look like in virtual spaces. Finally, companies have the opportunity to free themselves from a physical location, offering services in homes, similar to older business models. Josefy says that includes hairstyling, pet grooming, car detailing and telehealth. By investing in and deploying technology to support Full Service 2.0 objectives, organizations can adapt while simultaneously uncovering ways to enhance the customer experience and expand their offerings to new markets.